"93% of strategy execs said that exploring new business models is as important in this current economic climate as cutting costs and retaining customers."
STL Partners Brainstorm Participant Survey

New Mobile & Digital Transformation Strategies

Wednesday 11th June, 2014 (Day 1)


The Executive Brainstorms use an interactive format called ‘Mindshare’. This involves short, specially prepared presentations (new research, case studies, use cases) to stimulate group brainstorming on roundtables, the output from which is then reviewed by a panel of experts to inform a vote on key issues to address and industry next steps.
Our expert facilitators are supported by interactive technology to enable a uniquely productive debate. 
Apply to participate



0745 Registration Open and Light Breakfast served


0845 Event Start: Welcome, Agenda, Introductions & Warm Up

Host and Moderator: Andrew Collinson, COO & Research Director, STL Partners/Telco 2.0 Initiative


0900 Managing Disruptive Innovation in the Digital World

  • Best practice and ‘next practice’ in Business Model Innovation
  • Who is winning the battle for new business revenues, and how?
  • How best to fight back when someone else is eating your lunch

Stimulus presentations:

Group Brainstorm (event participants ‘question-storm’ and vote)


1030 Coffee Break


1100 Panel: Review of Group Brainstorm and group voting on ‘next steps’

Background research on this topic here


1200 Lunch Break


1315 Four Workshops in Two Parallel Streams

Format: Each workshop comprises 3 short (10 minute) stimulus presentations covering cutting-edge research, case studies, or use cases. The topic is then discussed by participants on round tables, who also input their ideas and votes via interactive technology. A panel of additional experts reviews the feedback and discusses key issues. The participants vote on ‘next steps’.

Stream A: Communications Services – Innovation for the Consumer and the Enterprise


1315 Future Communications: Radical innovation in voice, messaging and data services

Mobile and fixed communications services are still a trillion dollar industry, but declining fast as OTT innovators offer similar or better services for free and telco regulators drive down prices. Following Microsoft’s acquisition of Skype, Facebook has acquired Whats App, as internet companies spot fat margins in voice and messaging ‘ARPU’s. At the same time, Google and others are considering options to create alternative mobile data access networks. Telcos need to keep investing in network infrastructure to keep up with the rapid growth in demand for online communication and content services, but how could they innovate better in their core business and who should they partner with to do so?

In this workshop we share new research undertaken by STL Partners to explore:

  • How are consumer’s communication behaviours changing: email, messaging, voice, chat, social networking, internet browsing and content consumption
  • What new opportunities are being created by ‘Software Defined Networks’
  • Who will pay for the next generation of communications services? Where are the new profit pools in consumer and enterprise markets
  • What new partnerships can be created between innovators and communications service providers (of all types)

Stimulus speakers and panellists include:

Background research on this topic here


1430 Enterprise Mobility: A strategic approach to creating competitive advantage

Enterprise mobility is about a strategic approach to carefully leveraging new technology to free the organisation from the shackles of old organisational structures, rigid working practices and poor responsiveness to customer needs. Fast and robust mobile networks, new device capabilities, cloud-based software and big data analytics create the ‘perfect storm’ to help organisations re-think how they operate. However, the discussion needs to move out of the IT department and onto the CEO, COO, CMO and HR agenda to identify opportunities to optimise - or even re-engineer - the core business model.

In this workshop we share new research undertaken by STL Partners to explore:

  • The sources of value from ‘Enterprise Mobility’: reducing overheads, organisational agility, empowering workforce, customer responsiveness
  • The benefits and shortcomings of existing approaches
  • A roadmap to a more strategic approach
  • Our latest research into
    • what enterprises are looking to achieve through enterprise mobility initiatives
    • which of these they would consider doing with telcos
    • which they would not
  • Where different operators are in their own enterprise mobility journey and if they should aim to accelerate this

Stimulus speakers and panellists include:

  • Bob Brace, Senior Analyst, STL Partners/Telco 2.0 Initiative
  • Michael Crossey, Director Product Marketing, Intel
  • Alessandro Vigilante, VP Business Development & Strategy, Colt
  • Albane Coeurquetin, Consultant, STL Partners/Telco 2.0 Initiative
  • Surinder Paul, Business Development, SAP Mobility EMEA
  • Philip Laidler, Director of Consulting, STL Partners/Telco 2.0 Initiative (Moderator)

Background research on this topic here


Stream B: In-Home and In-Store Services: the ‘Internet of Things…and of People’


1315 The ‘Internet of Things’ in the Digital Home: Towards a new ecosystem  

Google recently paid $3.2bn to acquire Nest. What was their rationale? What does ‘The Internet of Things' really mean? What are its opportunities (and threats) for all players in the ‘digital home’ device, appliance and services markets? How should the ‘digital home’ ecosystem best evolve? 

In this workshop we share new analysis from STL Partners to explore:

  • The best structure for a vibrant Connected/Digital Home ecosystem
  • Latest disruptive innovations and technical developments (including the value of data)
  • The most valuable consumer applications
  • Where different players can add most value

Stimulus speakers and panellists include:

  • Martin Harriman, Director of Digital Home, Telefonica
  • Kevin Peterson, SVP, AT&T Digital Home
  • Pilgrim Beart, Founder, AlertMe
  • Matt Jones, Consultant, STL Partners/Telco 2.0 Initiative
  • Philip Laidler, Director of Consulting, STL Partners/Telco 2.0 Initiative (Moderator)

Background research on this topic here


1430 In-Store Retail: How mobile technology can revive the high street, not kill it

The proliferation of smartphones and tablets has prompted a massive increase in mobile shopping activities. Retailers are trying hard to adapt to a variety of ‘digital + physical’ shopping behaviours. One major challenge is creating in-store experiences that are both more appealing and efficient for consumers and more effective in driving increased sales, especially for unplanned and impulse purchases.

In this workshop we share new research by STL Partners to explore:

  • Emerging shopper behaviours and preferences in an omni-channel world
  • Latest social, local, mobile technological innovations: data analytics, rich content, apps
  • New mobile-enabled methods to stimulate unplanned/impulse purchasing: demos, testing, concierge, bundling, upsell.

Stimulus speakers and panellists include:

  • Owen McCabe, Director, Kantar Retail
  • Omaid Hiwaizi, Chief Strategy Officer, Geometry Global/WPP
  • Graham Cove, Director of Wi-Fi, Everything Everywhere (EE)
  • Chris Barraclough, MD & Chief Strategist, STL Partners/Telco 2.0 Initiative

Background research on this topic here


1545 Networking, Exhibition & Coffee Break


1615 Mobile Payments: Creating a viable ecosystem that enables true ‘mobile commerce’

Significant investments have been made by mobile operators, finance institutions and internet players in creating new mobile payment systems – mobile/digital wallets, NFC, online authentication. Facebook, Amazon, Google and eBay have all recently announced increased efforts in this space. But consumers (and merchants) still fundamentally seem to prefer cash and – in mature markets - credit/debit cards. Many people can see a tipping point of adoption fast approaching – but what will it look like and how should it best be enabled?

In this workshop we share new research from STL Partners to explore:

  • What role should ‘mobile payments’ and ‘mobile financial services’ play in fostering more frictionless commerce?
  • What will enable the most compelling customer and merchant experiences?
  • How to create a vibrant ecosystem that leverages the full value of mobile?

Stimulus speakers and panellists include:

  • Rajeev Mahajan, Head of Digital & Mobile Banking, Barclays
  • Holger Rambach, VP Products & Innovation, Deutsche Telekom
  • Phil Laidler, Director of Consulting, STL Partners/Telco 2.0 Initiative
  • Andrew Collinson, COO & Research Director, STL Partners/Telco 2.0 Initiative (Moderator)


1715 Networking & Drinks Reception


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