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Speaker Biography

 

Tim Davis, founder, Elicit Consultancy Ltd

Tim is an experienced interaction communication strategist with the ability to see "the big picture". As a direct marketer by training, he understands the role and the value of data in enabling brands to effectively communicate with today’s connected and distracted consumers.

Tim’s career in marcomms spans 30 years and includes spells as Media Director at Nationwide Direct Marketing; Head of Direct Marketing at London Media Group and CIA Media Network. He has run his own small media agencies, as well as establishing the capabilities of large networks – such as Optimum Action, an Omnicom direct media joint venture between OMD and WWAV; and interactiv-equation (iq) @Mediaedge: CIA (now MEC) - concentrating on the potential of direct, data-driven marketing and most specifically interactive and digital channels and their role in offline and online engagement.

Tim left MEC to set up his own consultancy, Elicit in 2006 – identifying that there was a growing need for independent advice on the potential for generating competitive advantage from understanding consumer behaviour through data.

Elicit’s focus has been on the use of data from emerging digital media channels to inform the consumer path to purchase. As Elicit, Tim has consulted to Ebiquity, acting as interim head of interactive with overall responsibility for providing an independent objective assessment of agency digital media buying efficiency and planning effectiveness and interactive communications strategy.

Assimilation of mobile devices and the mobile internet within the communications mix has been a particular interest in recent years, during which time Elicit has worked, among other clients, for the mobile operator community - through the GSMA and directly with Vodafone - as a consultant and data evangelist. In this capacity, Tim advises on the commercial opportunities for monetising the growing volume and complexity of data generated by mobile users, identifying use cases and articulating value propositions.

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