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Speaker Biography

 

Jon Hook, Head of Mobile, MediaCom

Jon heads up mobile for MediaCom’s International division, where he oversees the development of mobile strategy and activation for global clients. This remit also covers leading mobile for MediaCom’s content marketing arm MediaCom Beyond Advertising who deliver mobile marketing, creative and production solutions .Data, content and technology sit at the heart of all MediaCom mobile strategies underpinned by robust reporting and analytics delivering clients clear accountability and ROI for mobile investment. Mobile is very much part of the broader strategic thinking, ensuring that the relationship between channels and content are understood, connected and optimised. MediaCom’s mobile billings have grown by more than 117% in 2013 and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR, codes to geolocation campaigns. MediaCom clients include the likes of Dell, P&G, Shell, Sony Mobile, Universal , Visit Britain and the Volkswagen Group. Jon has never known a world without mobile, with over 10 years’ experience working for both international media agencies covering WPP, Aegis and independent agencies. He regular speaks at industry events covering all things digital, sits on the IAB mobile council and has a set on the board of one of Europe’s leading mobile technology companies. Jon was named in Media Week’s 30 Under 30 recognising his leadership and innovation in the digital and mobile space. He lives in the leafy suburbs of London with his wife and young daughter, to whom he has already surrendered the majority of his mobile and tablet devices

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