"93% of strategy execs said that exploring new business models is as important in this current economic climate as cutting costs and retaining customers."
STL Partners Brainstorm Participant Survey

Agenda: Day Two, Wednesday 3rd December

 

The OnFuture Executive Brainstorms use an interactive format involving short, specially prepared presentations (new research, case studies, use cases) to stimulate group brainstorming on roundtables, the output from which is reviewed by a panel of experts to inform a vote on key issues to address and industry next steps.

Our expert facilitators are supported by interactive technology to enable a uniquely productive debate. 
Register Your Interest

 

9.30 - 12.00 Parallel Workshops:

 

Workshop 1: Mobile Commerce - Direct Marketing Goes Digital

Facilitated by: Chris Barraclough, MD & Chief Strategist, STL Partners/Telco 2.0 Initiative

With the mass-market adoption of smartphones, more direct marketing money is now being spent on digital solutions. Armed with detailed data about smartphone users, a digital commerce broker can now make highly targeted offers and recommendations.

That is the theory.  In practice, would-be brokers of mobile marketing and advertising face a number of challenges.  This session will explore:

  • To attract merchants and brands, a digital commerce broker needs consumers. To attract consumers, a broker needs merchants and brands. How do you tackle the chicken and egg problem?
  • How can you win consumers and regulators trust?
  • What is the best way to deliver timely offers to smartphones? Which bearer - mobile, Wi-Fi, Bluetooth, NFC?  Which media - QR codes, mobile apps, SMS, a digital wallet, etc.?
  • How can a new entrant best co-operate and/or compete with established digital commerce brokers, such as Alibaba, Facebook and Google?

Stimulus speakers and panellists include:

  • Chris Barraclough, MD & Chief Strategist, STL Partners/Telco 2.0 Initiative
  • Matthew Hulen, Head of Travel & Financial Services, Facebook (SEA)
  • Manu PandaSenior Business Lead, Mastercard
  • Anusha Babbar, Head of E-Commerce, Unilever

 

Workshop 2: Growing Value in Digital Content and Entertainment

Facilitated by: Andrew Collinson, COO & Research Director, STL Partners/Telco 2.0 Initiative

Digital content and entertainment growth creates challenges and opportunities for new and existing players in the media and entertainment industries and for telecoms operators.

For example, entertainment players seek to grow distribution and combat piracy, while operators have to cope with the network demands of third-party digital entertainment services, manage churn, and grow their own digital services.

The goal of the workshop is to share knowledge between sectors and geographies, and explore 'how best to grow a viable digital content and entertainment ecosystem that serves the needs of consumers, content creators, media companies and communications companies?'

In this session, we will cover:

  • New digital content & entertainment business models and case studies from Telcos and content companies
  • Challenges, pain-points, and disruptive opportunities impacting the content industry
  • What strategies should each player pursue to optimise its place in a viable, growing ecosystem?
  • What are the actions needed to deliver this? 

Stimulus speakers and panellists include:

 

12.00 - 13.15 Lunch Break

 

 13.15 - 13.45 Innovation & Growth Strategies in Asia

Facilitated by: Chris Barraclough, MD & Chief Strategist, STL Partners/Telco 2.0 Initiative

 

13.45 - 15.00 Innovation Showcase (Live Demonstrations)

Facilitated by: Chris Barraclough, MD & Chief Strategist, STL Partners/Telco 2.0 Initiative

This session provides an innovation platform by bringing together innovation providers (start-ups and Telco’s that that have developed or acquired solutions in their market) with Telco’s and other enterprises seeking to deploy exciting innovations.

Operators and start-ups alike will provide a series of live demos of cutting-edge innovations which can scale across Asian markets by leveraging telecoms assets and distribution channels:

  • Each innovator receives 7 minutes to demo their innovation to the entire audience
  • Live audience feedback provided via voting
  • 1-2-1 Networking - a chance for discussions between innovators and interested Telco and enterprise executives

Click here for more information on the Innovation Showcase

 

15.00 - 15.45 1-2-1 Networking with Innovators & Coffee Break

 

15.45 - 17.15 Economic Development Strategy & Regulation for a New ‘Digital Asia’

Facilitated by: Philip Laidler, Consulting Director, STL Partners/Telco 2.0 Initiative

The Digital Economy is a global phenomenon developing at bewildering speed, yet the opportunities for many Asian countries are unique and Asian technology players are well positioned to shape the evolution of the digital economies in their markets.

Local technology players (including Telco’s) and public agencies have the opportunity and responsibility to guide the development of their digital markets. This requires clear policy to nurture developing digital ecosystems: the people, innovation networks and venture finance that will drive growth.   Regulation, in particular, is important in creating a ‘level playing field’ which does not unfairly impede one group of players over another. 

This session will discuss the following key question:

  • What initiatives should be adopted by established TMT parties (operators, regulators, technology providers) to accelerate the beneficial development of local digital economies?

Stimulus speakers and panellists include:

 

17.15 Day 2 Close

 

 

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